Optimizing payment interfaces

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Conversion optimisation for widget & hosted checkout

B2B2CCheckoutPaymentsMultilingualWeb/MobileMulti-Currency

Team

Payments Team

4 Devs + 1 PM + 1 Designer

Role

Senior Product Designer

Status

Live

Shipped in

2022 - 2024

Overview

Mondu is Europe's leading B2B Buy Now Pay Later (BNPL) payments platform for sellers & buyers. Upon integeration, businesses will be able to offer Buy Now Pay Later options to its customers via their website.
Mondu was embeddable as a payment option on the checkout page of the business and upon selection, customers were taken to either of Mondu's payment interfaces - The Widget or The Hosted Checkout.
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Hosted checkout page layouts

Situation

Mondu's payments needed the following details from the customer making the purchase:
  • Shipping info
  • Billing details
  • Payment type (Eg. Invoice, Direct Debit)
  • Payment terms (if applicable)
  • Payment method (IBAN details)
The payment widget was initially the default way of paying, in an modal with limited screen space. And then we worked on launching the Hosted Checkout interface. We kept improving on the Hosted Checkout page, because there was a lot of conversion opportunities for the screen space that the interface provided.

Hosted Checkout

On the web

Similar to Klarna's Hosted Payment Page, Mondu's Hosted Checkout Page was introduced to provide an even more personalized payment experience.
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Hosted Checkout Page Layout
Unlike the widget, the Hosted Checkout Page loads in a new tab. We used modals to gather missing details from the customer. For this, we reused components from Mondu's checkout widget while tweaking it as required for the Hosted page.
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Hosted Checkout's Modal
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Hosted Checkout's Modals

On Mobile

The Hosted Checkout page is also very mobile-friendly and it works much better than the widget on smaller screens. The team also constantly monitors the usage, time spent, etc. via PostHog recordings.
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Hosted checkout on mobile

Payment Widget

The Mondu BNPL checkout flow is a modal triggered inside the Merchant/Seller's website. The buyer goes through a flow where they provide more information about them and their business. After a credit/risk check, the order is successfully placed.
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Payment Widget on a Merchant Website
The widget being the primary offering of Mondu, was always analysed and improved by the Payments team. Along with the researcher and product manager, I created multiple improvements to the widget over time to improve user experience and enable a smoother payment process.
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Widget Modals with strong Mondu Branding

Explorations

Apart from monitoring the payment integration interfaces I also worked on some explorations that allowed for more space and better structure. Below is one example mimicking Klarna's payment modal.
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Exploration - Hybrid payment modal

Learnings

Payment infrasctructure needs constant care and has to be optimized for conversion. In B2B payments, edge cases need to be accounted for as well, because the stakes are high with business payments. There needs to be a lot of trust because the order volumes and amounts are higher than B2C payments.
As a part of our ongoing optimizations, my PM Giulia and I created many iterations such as adding modal shadows so that the user never misses something hidden under a scroll, and exit surveys on clicking close or cancel.
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Optimizations - Eg. Scroll shadow and Exit survey